The PS3 has recently lowered their price. which sparked a huge sale boost. Sony said this was what it was waiting for, and now they should expect for the trend to continue in a positive manner. The low-end model with a 40GB hard drive is now 399, and the high-end 80 gig unit is 499. This reflects a hundred dollar drop in each price.
This puts Sony in a very good position to sell many new systems. The Wii has been having problems keeping up with demand, and this makes the Playstation 3 more affordable to a larger group of consumers. With the Christmas season coming up, they should set new record sales, and the PS3 will most likely really start to take off.